Madison Gregory
Digital Storyteller & Content Creator
About
Me
My name is Madison Gregory, a digital content creator specializing in athletic communications, social media and brand storytelling. With a passion for storytelling and connecting fans and athletes on a deeper level, I can craft compelling and entertaining narratives to engage digital audiences.
From game-day coverage to athlete branding and fan-engagement, I create dynamic social media strategies that amplify every team I’ve worked with. Whether it’s capturing a last-minute, at the buzzer win or crafting behind-the-scenes content that connects fans and athletes, my goal is to give fans a deeper insight into the game.
I’ve worked on several social media campaigns at each University I have worked at, written articles, releases, and recaps for several different collegiate teams, and curated videos for the University of Richmond men’s and women’s basketball teams and their football team as well.
I’m excited to connect with you! Down below are examples of the many different kinds of content I have created, and my contact information should you want to get in touch with me!
My Content
Women’s Soccer Playoff Hype Video
I produced this video to raise awareness of the Women’s Soccer team's home quarter-final match, which garnered over 20k views, 481 interactions, and nearly 400 likes.
Interview with Head Coach Todd Dyer
This is one of the interviews that I conducted post-match with Longwood’s women’s soccer head coach, which was posted on our YouTube page and the main page on the women’s soccer website.
Women’s Soccer Super Bowl Halftime Video
This was a video I came up with and produced to show our women’s soccer supporters a more personal side of our student-athletes.
Football Hype Video
The University of Richmond football team achieved an undefeated record in conference play, culminating in a Capital Cup victory. To celebrate their success, I created this hype video to showcase the team's hard work and accomplishments.
Men’s Basketball Holiday’s Video
I led the production of this holiday video for the University of Richmond’s Men’s Basketball team, offering fans a unique glimpse into the personalities of their favorite players.
Student-Athlete Mental Health Week Video
Each year, the University of Richmond hosts Student-Athlete Mental Health Week in honor of Tyler Hilinski. I was responsible for gathering video testimonials from student-athletes on the importance of mental health and producing a long-form video that a campus psychology professor utilizes as an educational resource for students.
Spiders Vote Campaign
I was tasked with editing several videos with several different scripts for National Voter Registration Week. This is one of six different videos that I have edited.
Women’s Basketball Valentines Video
I created and produced this video to celebrate our women’s basketball players’ love for basketball that was posted on their main Instagram account.
2024 with the CSL Recap Video
For my social media and communications class during my graduate program, my group was assigned to create a video showcasing our experience in the program. I collected content from my team members and produced this video.
Men’s Basketball Programs
During my time at the University of Richmond, I had the opportunity to work on several features for the Men’s Basketball program, where I developed interview questions and conducted interviews with each of the featured student-athletes.
Women’s Tennis Recap
One of my main tasks during the spring semester was aiding our Assistant AD at Richmond with writing recaps for both our Men’s and Women’s Tennis Teams. This is one of several recaps I have written.
Articles
Men’s Cross Country Feature
During my internship at Longwood University, I heard the men’s cross country team was growing mullets together so I coordinated an interview with the team and wrote this article that was posted to Longwood University’s official athletics page.
Big South All-Tournament Release
This was a release I made and posted for the Big South All-Tournament release in October for the women’s soccer team.
